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By Sally Strackbein

  1. First, choose a phrase you think you want to use on your website to describe you or your services. Now, check to see if anyone actually searches for that phrase by using the tool at
  2. Use to search for your chosen phrase.
  3. Pick the website of a competitor with high Google ranking who uses your phrase. Don't pick a "Sponsored link"
  4. Using your browser "View" menu, choose "Source" or "Page Source"
    You will see a page packed with words and codes. Don't worry -- you don't have to understand much.
  5. Hold your "Control key" down and press "F". In the "Find" box, enter your search phrase. Press "Find next" and manually count the occurrences of the phrase. Repeat until you reach the end. You now have a count of how many times your competitor used that phrase on their page.
  6. Do the above steps on your own website page.
  7. To beat your competitor, use the search phrase in Big Letters at the top of the page. Use the phrase more times than your competitor.
  8. Use the phrase in your page title, description, graphic alt tags and keywords. Ask your webmaster to do this for you, if you don't maintain your own site.
  9. When your site is ready, ask a colleague or friend who has good search engine ranking in a different category to link to you.
  10. The search engines will eventually find your site, but you can jumpstart the process by submitting your site to Google at:

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copyright (c) Sally Strackbein.

Permission is granted to reprint this article in your newsletter or magazine with the byline:

 Sally Strackbein is a speaker and author.
To find out more about her programs and services,
 or call 703-262-0361.


Ray and Sally Strackbein
PO Box 710540
Herndon, VA  20171

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Because of the advice you gave me during our strategy session, my web site is now #1 on Google and Yahoo.
   --Ronald Kessler, New York Times bestselling author

If you have a website, or are considering a website, or think you don't even need a website, you had better read this manual. This is the independent professional's doorway to greater visibility, greater impact and greater sales.
   -- Alan Weiss, author of
   "Million Dollar Consulting"